2 months ago 26th Jun 11:35
'Taste Master' Loyd Grossman offers his top tips for getting creative in the kitchen
It's official: we're living in bland Britain. Despite 96% of us claiming we're willing to try new flavours, 2 in 5 of us only experience a new taste once every 6 months or less - and we're supposed to be a nation which lives for food!
According to research conducted by Loyd Grossman Sauces it looks as though we do want to try new things, we're just not confident enough about the more exotic flavours. Two thirds of us put ingredients such as cinnamon and chilli in our shopping basket showing at least some willingness to give new things a go. Sadly though a quarter of us never actually get round to using them. Instead we leave them forgotten and forlorn at the back of the cupboard, never to fulfil the greatness they were destined for.
We've called 'Taste Master' Loyd Grossman to the rescue of these poor defenceless ingredients, not to mention our own taste buds. In this tantalising new video he offers up tips and advice on spicing up your life...well, your dinner table first, but who knows where trying new things in the kitchen could lead you?
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