Giuliana Rancic was inspired to create her own fashion line by her father.
The TV presenter's dad was a tailor in Naples, Italy and as a result Giuliana always wanted to create her own collection but she insisted costs were kept down on G by Giuliana so that it would be affordable for her fans.
Giuliana told People magazine: "My father has always had clothing stores and had men's and women's clothing, so I've always had fashion running in my veins. But I'm not crazy, not delusional; I didn't try to do a line and sell it to the top department stores with a crazy price tag. I just wanted something that everyone could get."
Giuliana is so happy with the collection she is already planning to wear it on her reality TV show 'Giuliana & Bill' and for her work on 'Fashion Police' and 'E! News'.
She said: "It's super affordable, easy to just wear. I'll be wearing it on my shows. I think people are really going to like it."
G by Giuliana will launch on the Home Shopping Network later this year.