Steve Coogan is in discussions about the possibility of bringing back Alan Partridge.
The British comedian - who is best known for playing the politically incorrect media personality - is reportedly in talks with the BBC about reworking online show 'Mid Morning Matters', which features the character on his North Norfolk Digital radio show, for TV.
A spokesman for the broadcaster told The Guardian newspaper discussions about the re-launch of the project are at a "very early stage".
The 12-part series was launched online in November - where it has attracted more than four million YouTube hits - thanks to funding from alcohol brand Foster's.
Each episode of the online show - which is co-written by Steve, Armando Iannucci, Neil Gibbons and Rob Gibbons - lasts for 10 minutes, but there are thought to be plans to turn the series into six 30-minute TV episodes.
The comic character has not appeared in a full TV series since the second run of 'I'm Alan Partridge' - which follows the life of the titular character, who presents a local radio programme in Norwich after failing as a TV personality - was broadcast in 2002 after first airing in 1997.